1/30th of a unique celebration of Widmer craft since 1984, where 30 of Portland’s best designers and illustrators were paired up with 30 new small batch releases modeled after their most memorable beers. How to effectively tell that story, commemorate an Alt-Bier heritage, and the ethos of the Pacific Northwest? Keep it simple. Winternacht bundles up the Après-ski experience into a warming sip worthy of a day on the slopes—all on the front side of a bottle. References to the iconic ski chalet, 16th century German type specimens like Fraktur, and a light dusting of snow, give the design a double dose of Alt-style—without taking the theme overboard. The result? A successful seasonal releases that invokes 1997’s brightest brew, and the tradition that went into crafting it.